Silk and Grace

CLIENT
Silk and Grace

MY SUPPORTING ROLE
Brand Strategy, Logo Design, Brand Identity, Photography

YEAR 
2023

LOCATION
St. John’s, Antigua & Barbuda

OBJECTIVE
Formally All N’ Accessories, Silk and Grace is an embodiment of accessible luxurious charm and effortless finesse. With an eye for the distinct and unordinary, they curate and offer a wide variety of eye-catching fashion accessories. When they reached out about updating their visual identity, their core desires were for it to be classy and able to resonate with (mostly) women of all ages who want to flaunt their unique fashion tastes.

Our Strategy

After completing a brisk Brand Strategy session, the visual identity’s re-imagination began with replacing their outdated product-driven logo with one that reflected their personality—inviting, sophisticated, and, most importantly, timeless. The new typemark marries a timeless appeal with a contemporary touch, infusing just enough luxury to be fashionable. Its light and airy feel complements the brand’s other vibrant visual elements.

A Charming Color Palette

The color palette went through a transformation as well. We shifted from blues and purples to a harmonious blend of soft, delicate nudes complemented by rich, jewel-inspired colors and patterns. This combination subtly hints at the brand’s vibrancy without overwhelming the senses. The result is a palette that exudes luxury, fun, and a natural charm, mirroring the warm, intimate, and expressive personality of the brand.

Luxurious Typography

Our focus then turned to typography. Inspired by the classic charm of the logo, a versatile type system was crafted that feels elegant, luxurious, and approachable, with a touch of fun. The serif typeface brings in a bit of luxury, while the sans-serif captures the casual and approachable qualities that define Silk and Grace. In every application, the system radiates refinement and thoughtful design.

Vibrant Product Photography

Their product photos are classy and joyful, capturing the heart and soul of Silk and Grace’s community. Each image celebrates the uniqueness of each customer. Because their jewelry is curated for every kind of person on any kind of day, we ensured that their photography shows off their eye-catching pieces on a range of beautiful skin tones, ages, and personalities. Each piece is paired with outfits and genuine smiles of confidence.

“Working with Ilya has been an absolute pleasure. Her creativity & attention to detail are unmatched. She was able to take my vision & bring it to life in a way that exceeded my expectations. I was impressed by her professionalism & ability to deliver high-quality work within the timeframe. I highly recommend her to anyone in need of Graphic Design services.”
Nicole Lewis, Founder