Awesome Development COmpany Ltd.
Awesome Development Company Ltd. is a company that seeks to provide a fair return to all of its stakeholders. Having built multiple modern villas with spacious and comfortable interiors in the middle of Jolly Harbour, Antigua & Barbuda, and already selling almost half of them, it is clear that not only are buyers impressed by the development, but their customer service is also recognized for its quality.
With this rebranding initiative, ADC endeavors to be known as a local, regional, and global-facing enterprise that offers the most modern yet homely taste of Antigua & Barbuda. Their audience should recognize that the complex is not only a spectacular vacation spot, it is also a place for families, groups, and individuals to come and have a fantastic residential experience.
Defining Brand Personality
Relational, Warm, Reassuring
ADC is altruistic, generous, kind, and empathetic, nurturing client needs throughout the process, and therefore eliciting consumer trust.
Colorful and Vibrant
While the darker tones speak to professionalism and credibility, the brighter colors bring energy and vibrance to the brand. Blue symbolizes dependability, authority, security and trust. It is a peaceful and soothing color. Yellow is the color of sunshine, warmth and optimism.
Icon Inspiration
Real Estate Development & Management
The logo icon is literal as the white structure represents a home or unit on the property.
Land of Sun & Sea
The sun and sea represent Antigua & Barbuda’s local treasures as well as the personality of ADC’s brand: the sunburst is energetic while the sea is calming and inviting.
Flexibility in consistency
To ensure consistency and presentation of a unified vision of the brand to the public, Brand Identity Guidelines were developed. This tool sets the standards for using the logo, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.
All brand elements have their place and sometimes specific particulars may not be applicable to every situation. It was therefore important to note that while this guideline document provides structure, it also allows for freedom and flexibility where appropriate.
